Automotive Marketing

Due to several reasons, automotive industry is looking for fuel-efficient solutions for ground solution. With increasing volatility in oil prices, growing global warming problems and increased levels of pollutions are some reasons, which are forcing the automotive market to find alternative solutions. Use of carbon fibers is regarded as one such product that can alleviate these kinds of problems to some extent.

Carbon fiber is a lightweight product specially used in heavy vehicles including tractors, trailers and others. Though there is no need of weight reduction in lightweight passenger cars, it is useful. Use of it’s composites is mainly considered in high-end cars automobiles.

It is used for making automotive bodies, gears, bearings and fan blades. It is lightweight and corrosion free substance that makes it feasible for use in automobiles. What is carbon fiber and what makes it special for use in automotive industry. It is graphite fiber and is made up of ultra thin fibers. These fibers are primarily comprised of carbon atoms. The diameter of these fibers is approximately 00.5-0.010. These are fibers are very strong as they are made of carbon and are spun together with the help of crystal alignment. With this kind of size and strength, it has produced a dynamic strength-to-weight ratio. In addition, the density of this material is quite less than other materials used for car making such as steel.

Apart from its lightweight feature and great strength, some more features make this substance quite useful in automotive market. It features low thermal expansion, electrical conductivity and high tensile strength that make it beneficial for motor sports. It is used for making automobile hoods, built-in electronic equipment in cars, novel tooling and EMI and RF shielding.

Carbon fibers are extensively used in automotive styling and racing. These days, many parts of a car are made from graphite fibers including bonnet, hood, boot, lip and fender. People who have driven these kinds of cars at least once are very impressed with the style and performance of these vehicles.

Many leading automobile manufacturers like BMW, Lamborghini, Mercedes-Benz and other high-end manufacturers are increasingly using it’s composites to reduce the weight. In addition, all these manufacturers are investing time, efforts and money over finding more use of it in their products.

A leading global carbon fiber manufacturer observed that automotive market is the largest consumer of it. These composites are preferred choice of material for concept cars as they offer design freedom and reduced tooling costs.

If you are looking to attract customers in today’s automotive market, you can no longer rely on the tools of the past. Successful automotive dealers today have learned to use a variety of innovative tools in tandem to reach their buyers. Here are some useful tips to help you better reach your customers and increase your sales and gross profits on a more consistent basis.

In today’s fast-paced information age and with the prevalence of easy-to-use, readily available digital cameras, more businesses are turning to the use of video to get their messages in front of potential clients. With YouTube.com and other Internet-based video hosting sites, video production “quality” has become less important. With “Flip” video cameras and other digital recording devices, it’s relatively easy for anyone to create a simple, straight forward message that can be consumed quickly on the Internet by prospective customers. Because it is so easy, you should make video part of your every day arsenal of marketing tools.

Crafting an informative newsletter is another marketing approach that is effective at capturing your customers’ eyes. Over time, a simple one- or two-page newsletter with helpful information geared to your customers’ interests puts you in a position of authority and leads to increased trust and eventual sales.

There has been a lot of talk recently about the use of social media as part of a business’ approach to marketing. Facebook.com, Twitter.com, MySpace.com, and a host of other social media sites used on a daily basis will allow you to quickly and easily reach millions of people in a very short time. With more people than ever using mobile devices, cell phones, iPods, iPads, laptops, and even e-book readers, nearly everyone is reachable via social media.

Targeted, innovative direct mail is another marketing approach that should be worked into your marketing mix on a regular basis. Often, dealers overlook the power that direct marketing can have on their business. When used properly with a strong message and a unique approach that is different that what others are doing, dealers are able to realize huge increases in sales in a relatively short period of time.

As you can see, there are a host of automotive marketing techniques that are each effective in bringing new or existing customers to your dealership. What is key is to maintain a consistent, targeted approach and to work at it every day. When you do, you will see big success over time.

Talking about automotive in China is completely different from other countries, in most of the world you imagine automotive as a fierce market with no margins based only on volumes and sales strategy to keep the current volume and survive at least. In China automotive market is an emerging market with big growth ratio every year. Last year chinese passenger cars and commercial vehicles market grow about 40% and currently China is the biggest market for automotive worldwide. Predicting trends for the future is not easy but there’re some trends that surely will go on strongly in the near future:

1. Growth: the growth rate will be quite surely always double digit. It’s easy to understand why. Only 1 over 7 Chinese has a car, so the internal market is huge and moreover China is growing double digit as country so more and more Chinese will afford to buy a car, especially in the rural province where the rate is much less than in big cities like Shanghai and Beijing, where on the opposite the market will slow down also because cars needs first roads and infrastructure and big cities are becoming already overloaded in these years.

2. Consolidation: there’re still more than 100 car manufacturers in China and a lot of local small suppliers. Like in Europe and US it is expected a consolidation in the market. Probably automaker with volumes around 10.000-100.000 cars/year will disappear but it’s a slow moving consolidation, since Chinese internal market needs low prices for cars and so a lot of small automakers with only internal production of the whole car with a few technologies can give low prices, even though this means also low quality because the assembly lines of these automakers are still completely manual. Labour cost increase and general welfare will lead to an higher end demand and to the dissolving of most of these small automakers. As well as the same will happen for the small low quality suppliers.

3. EV: EV stands for electric vehicles. Since China has a lot of problems connected with pollution, EV is surely a trend that will grow. Remember that the biggest electric batteries suppliers worldwide are located in China and most of EV vehicles are being developed in China starting from these suppliers. Remember that the biggest electric batteries supplier, BYD is also a car manufacturer and someone like a certain Warren Buffet is a shareholder of the company.

4. Quality: the quality level of Chinese cars is becoming higher every year, especially foreign automakers wants really that the same standard of quality in Europe and US is applied also in China. Moreover the Chinese consumer is becoming every year more and more aware of quality standard and in the future will also be able to pay for that. As well as suppliers from all over the world and also local are trying hardly to have same technologies and quality as in Europe and US as a consequence of the customer requirement improvement.

5. Export: Surely there’s a big internal market, but the aim of most local automakers is to become a worldwide automaker. Geely is trying to do that through Volvo Cars, others are trying to start up facilities in other markets like Middle East or Africa or Eastern Europe. It’s a preparation for the arrival also in US and Europe, but first quality issue must be understood and digested by the local automakers. EU and US are always nearer also because of the flourishing of foreign suppliers in China, that are helping the market to become aware of technologies that before are not available.

6. Luxury Brand: the luxury EU and US car makers like Ferrari, Porsche, Bentley, Rolls Royce will flourish and China will become their first market. For some of them, it is already. It’s easier to find very rich people in a country with 1.4 billion inhabitants and that is growing double digit every year. Moreover Chinese see cars still as a status symbol.

7. Financing: surely financing companies for car loans will have a good time in the next years, given that more and more Chinese wants a car and the car is seen as a status symbol, but currently the ways of financing the purchase of cars in China are poor compared with other markets.

The world economy has been very uncooperative for businessmen, especially automotive dealers who are struggling with the crunch as nearly everyone else in business is. People are simply harder to convince they need to get a car or a new one to replace what they might have had for years.

Indeed, buying any sort of vehicle these days is no longer a simple matter. The economic downtrend generally noted in most countries has made people more conscious about their expenses. More than anything, it has taught them to weigh their priorities and cultivate the discipline to stay committed to these priorities. Still, at the end of the day, automotive marketing people still have to continue with their job even if it means finding every possible avenue that leads to increased productivity.

Of course, everyone who plans to sell needs people to sell to. Prospecting is, thus, a very important step to for those who want to actually post sales and not just plan them. Whatever type of vehicle one is trying to sell, it is important to come up with an actual list of leads who just may turn into customers. When you market any type of product there is, time is always of the essence. And when you start wasting it with the wrong leads, goals may not be achieved. And what is there to do if not achieve sales goals when in business?

The value of leads is very important and even crucial to the success of any automotive marketer. The leads cannot just be any other list- it has to come with all the information that could provide a lead within a lead – that is, tidbits of information regarding the prospect’s automotive history, from his last date of vehicle purchase to the model or models he has bought. A list of prospects must also include hints about the person’s credit score or standing so as to give the marketer a good basis for judging whether or not the prospect may turn out to be not just a customer but a responsible one.

Good prospecting does many things for a marketer, but above all, it allows one to plan ahead. And when the market gets as tough as it is right now, being able to plan ahead is going to be every automotive marketer’s edge over the others who opt to be more spontaneous in their approach.

Everyone selling automotive products can use automotive marketing services to boost their productivity. With the use of time-tested automotive marketing promotions and techniques such as providing comprehensive lead lists for prospecting, each marketer can expect to make bigger conquests of his market than he has ever done on his own.

When the horseless coach was introduced in 1885 by Karl Benz, there came the dawn of change in transport systems around the world and the start of the automotive industry. In succeeding, people accepted this ground-breaking concept and made the industry a growing one. It was because they found automobiles efficient for daily use and for long distance trips. Slowly, one company emerged after another because they saw opportunities to profit with more and more people buying cars. It was no longer a luxury but rather a necessity. Competition came so there arose a need for automotive marketing promotions for one company to compete against the others.

Competition sometimes can be tricky and this is why automotive marketing promotion strategies were developed and introduced. Today, it is noted that that there has been a great decrease in selling cars. This is why manufacturers do promotions in order to increase sales. Newspapers are a traditional way of promoting business. Nevertheless, car dealers continue to do marketing promotions through other ways such as in social networking sites. They find ways to get people’s attention with what they are offering and what services are available. Experimentation is also being done to come up with more original ideas.

When concentrating on individualized promotions, they sometimes send direct emails. What they do is personalize their notes instead of send generic ones. The content basically offers customers what they can afford. Another way to market an automotive business is by giving incentives to employees and customers. At this point, they start social networking and try to create a good reputation to the company through word of mouth.

Branding products is also an automobile marketing promotion strategy. Branding means making the company stand out from both direct and indirect competition. In the store, they can have a mascot that creates an impression that they welcome anyone who needs their products. Trade-in is also an effective technique aimed at bringing back old customers. Since car models become obsolete, then people would always consider buying a new one. Customers are attracted to trade-in schemes because they will be able to save money while owning a new car.

It is important for all automotive marketers to realize that they have to stay open to new strategies that they may use to increase their sales. After all, cars are no cheap items to sell. This means they have to be able to build rapport and trust with people who could be customers. Social networking is a very popular way of doing this and every automotive seller should be willing to explore this as a sales-boosting technique.

According to statistics, around 20% of the US citizens speak a language other than English. And this is more than 60 million citizens. And it’s important for businessmen to reach as many potential buyers or service seekers as possible. And one easy way of reaching people is launching a website.

And if you have a video of your products or services, make sure you have subtitles for each video. If your content is in English, you should translate your video and provide subtitles in another language. Let’s find out why you should use the services of a professional for this purpose. Read on to know more.

What Are Subtitles?

Basically, subtitles refer to the translation of what the speaker says in the video. Typically, they appear at the bottom of the video, and help viewers understand the speaker. They can be in different languages. Usually, they are offered in multiple languages.

For instance, if you take a look at YouTube videos, many of them have subtitles at the bottom. And they help a lot.

There is a difference between Subtitles and Captions

Now, you may be thinking how you can have subtitles for your videos. An easy way out is to create subtitles yourself. If you know the target language and have plenty of spare time, you can translate the video to offer subtitles.

Alternatively, you can use the captions file. You can produce one using a machine translation tool or a computer. If you want to create accurate subtitles, these tools may not be a good choice. Since the English language has tons of sarcastic sayings and idioms, computer tools can’t offer accurate translations. So, from the accuracy point of view, it’s not a good idea to rely on artificial intelligence for this purpose.

Professional Services

Another way is to use the services of a bilingual friend. Your friend may have good grip on his second language, but he may not be able to compete with a professional translator. Therefore, he may end up creating a mess. For instance, he may not be able to differentiate between American English and British English. Some differences are subtle, while others stand out.

As far as professional translators are concerned, they can interpret dialogues and know how to translate well. Producing accurate subtitles is an art that not everyone has. Only trained professionals should be hired if you want to avoid glaring errors in your subtitles.

Although they will cost you, it’s worth the price you will pay for the service. After all, you don’t want to end up sending wrong messages to your viewers.

The Takeaway

So, if you are really serious about producing high quality subtitles, we suggest that you hire the services of a professional translator. Your videos must have accurate subtitles in all the languages they are offered in. We can’t deny the importance of accurate subtitles as far as allowing more and more people to get access to your videos and understand them. Therefore, you should hire a pro for this purpose.

Now a day online marketers are growing as well as most of the businessmen and companies are depending on technologies with the help of their Virtual Assistant which outsource the different task of their clients to make their life easier. Since a large number of people are using the internet, the demand for outsourcing individuals are also increasing. Hence, it implies that most of the employer classified their prospect based on their experience and expertise in this industry.

As soon as their business starts to grow, they will soon to have problems with organizing, planning, meeting new clients as well as improving their strategies to promote their products.They will soon in troubles to meet the needs of a person who will ask for their service producing according to it’s demand. By doing the task alone it will consume a lot of time and efforts, can even ruin your time schedule to your kids and wife it will put a gap on your relationship to them because you are being too occupied with your work. So who doesn’t want this things happen to them they come up with a solution to outsource a Virtual Assistant to do the job.

Save Your Time
Offloading worked and time-consuming task, explore new business opportunities while meeting new clients and spend your time with your families.
Indeed, you will have more time with family while your business is growing without a hectic schedule. You give a task, and someone will do it for you. It will save your precious time which you can go for a vacation you always wanted to because you trusted a Virtual Assistant that can do the task for you.

Saves Your Money
Considering your expenses if you are going to hire an employee with a different task and pay them according to their duties. You are even required to pay their benefits for each employee who will work with you. Any accident that will happen to them inside your office you have to pay the cost as one of your obligations as their employer. Daily supervision is needed to be sure that they are doing the task and if you are lack of time to supervise, you would need another person as a supervisor that will look after them. But unfortunately that requires additional money, and you are obliged to pay for that person you hired.
While outsourcing a virtual assistant, they don’t need a contract and even any benefits from you. They will do a similar task as a regular employee can do.

Reduce Operating Cost
Virtual Assistant is cheaper than hiring a regular employee. Aside from that, they are going to work at home, so you don’t have to worries your expenses on renting an office as a workplace, and they can perform different task whether it be researching online or improve investment of your business. You don’t need to do a contact since Virtual Assistant outsourcing will work with you as long as you like them to work.

You can enjoy a lot of benefits if you have your business listed in an internet directory, such as Top5Biz.com. In fact, the more directories you use the greater number of benefits you can enjoy. Given below are some of the prominent benefits of using these directories. Read on to find out more.

Exposure

We know that proper exposure is required for all types of businesses. The more exposure your business gets, the higher number of visitors will know about your products or services. On the other hand, if your prospective customers can’t find your site, they won’t be able to buy your products or services.

By listing your business website in these directories, you can get the exposure you need. As a matter of fact, a large number of people search these directories in order to find what they are looking for. Their goal is to look for a specific product or service.

Better Ranking

We know that better ranking is important for any website. If your website is indexed in many web directories, it will send a signal to search engine crawlers that your website is authentic. And this will help you get your website ranked on major search engines. As a result, you will be able to enjoy better rankings in major search engines.

These directors get your website ranked better and get the word out about your business. And this is a huge benefit.

Inexpensive Advertising

If you run a business, you know the importance of advertisement. The primary purpose of advertisement is to help clients find your business and know more about it. You may not have a big budget for your advertisement campaigns. This is where you can spend a little money and achieve the purpose by getting your website indexed in internet directories.

Unlike the conventional advertising, business directories are much affordable. Therefore, they can help you save tons of money on advertisement.

Professional Opinion

If you want your business to look professional in the eyes of your visitors, we suggest that you try internet directories. This will help you improve your business status. In other words, this technique will help you make buyers have a professional opinion about your business.

Once your site is listed in these directories, it will look as professional as the top business enterprises out there. Aside from this, your website will be considered an authority in the niche. As a result, you will be able to get more and more customers and clients.

Search Engine Optimization

Internet directories offer another great benefit, which is called search engine optimization. Basically, these directories allow you to get a lot of inbound links. When a visitor finds your site in the directory, they will click he link and get directed to your website. So, this is an effective way of getting a lot of traffic.